Welcome to my portfolio.

My work focuses on both the high-level strategy and the surface level details.

Because of that, I have had the good fortune of collaborating with some of the world’s most ambitious brands and organizations during my time working in agencies, internal teams and my own design consultancy

About

Experience

My progression from the early days of the web to this "golden age" of design has given me the experience to lead dynamic and multidisciplinary teams through complex challenges.

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Purpose

Lead teams to do great work. Blend and balance user needs with business requirements. Create a diverse and inclusive workplace. Advocate and agitate for innovation. Champion work-life balance. Grow the prestige and respect of the role of design to effect meaningful change.

Current role

Looking after the talented creatives that comprise the product design team for Tripadvisor Singapore, enabling them to unite their skillsets and act on insights that lead to positive impact on the world's largest travel platform.

Working with global brands and innovative organisations that operate at scale by applying user-centered design to their marketing, platforms and services.

I’m currently leading the Product Innovation team at Tripadvisor Singapore.

As Associate Director of Product Design I'm looking after teams that are curating, discovering and designing innovative services, products and channels that help travelers find the good out there. Get in touch with me to discuss speaking engagements and other professional opportunities.

My full work history is available on LinkedIn at btiny.link/linkedin

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