DBS & ManuLife
Product Design & Marketing
Helping Singaporeans save for whatever’s next
UX lead and product designer for the experience design team responsible for creating a digital campaign to introduce and support DBS and ManuLife’s newly available savings accounts in the Singapore market. Insights from six DBS account holder interviews and over 50 online surveys led to a solution that focused on overcoming untrustworthy advice, cutting through overwhelming options and positioning retirement as an opportunity. “Next Starts Now” included marketing collateral, retirement planning tools, sample monthly budgets shared by local influencers and changes to the account dashboard to emphasize savings as a goal already in progress for every customer.