Google Pay

Launching Google Pay

Product & UX Design

Project Details

  • Client

    Google

  • Team

    Google and
    Arts & Letters

  • Date

    Winter 2019

Launching the new Google Pay exclusively for Singaporeans

The Google Pay team needed to introduce not only their new digital payments app but also communicate the dramatic ways in which users could now do more with their money. Research indicated that GPay adoption depended on check-list behavior, and the proposed solution was a series of pages with fun and lively use case demonstrations. Because Singapore was chosen as the initial launch market, the first iteration was hyper localized to include familiar and beloved brands, restaurants, and experiences. Subsequent versions have included more modular content and varied use cases in order to be completely scalable across APAC.

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I’m currently leading the Product Innovation team at Tripadvisor Singapore.

As Associate Director of Product Design I'm looking after teams that are curating, discovering and designing innovative services, products and channels that help travelers find the good out there. Get in touch with me to discuss speaking engagements and other professional opportunities.

My full work history is available on LinkedIn at btiny.link/linkedin

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