Case Studies.

Explore the stories and process behind my favorite projects.

This collection of curated projects illustrates my work with agencies, organizations, associations, and non-profits, and highlights a range of user-centered activities as well as my extensive hands-on experience.


I lead design and research teams and together we create, build and scale user-centered and data-driven products and experiences for people all over the world.

I'm a father, a rendang lover, and a cocktail appreciator. Lately, I'm enjoying Poolsuite PresentsSteve Coogan, anything by teamLab, and a lot of hard science fiction. I'm building a design book library and I'm always up for a museum trip or bike ride.

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Case Studies

Case Studies

Case Study - DPB

Credit Suisse needed to establish itself as a premier digital bank in order to keep pace with customer expectations and get ahead of emerging fintech disruption. An international effort was undertaken in Singapore to design and build DPB.

Case Study - SPA

P&G wanted to appeal to Young Professionals, which are largely young women who care about their skin but are also intrigued by how technology can help make their lives better.

Case Study - PLUS

Tripadvisor Plus was a curated subscription travel service for the world’s largest travel platform. It offered subscribers special deals on hotels and things to do, with exclusive travel perks, partner benefits and timely advice to enhance travelers’ experience.

Case Study - Election Center

National Association of Election Officials (Election Center)

Case study coming soon...

Case Study - IBTTA

International Bridge, Tunnel and Turnpike Association (IBTTA)

Case study coming soon...

Case Study - PWCSA

Prince William County Service Authority (PWCSA)

Case study coming soon...

Case Study - DARPA

Defense Advanced Research Projects Agency (DARPA)

Case study coming soon...

Case Study - Technical Assent

Technical Assent

Case study coming soon...

Case Study - Capitol Visitor Center

United States Capitol Visitor Center

Case study coming soon...

Capabilities - Product Design & Management

Product Design & Management

Capability stories coming soon...

Capabilities - Leadership & Initiatives

Leadership & Initiatives

Capability stories coming soon...

Capabilities - Growth & Business Development

Growth & Business Development

Capability stories coming soon...

Capabilities - Reoccurring Challenges

Reoccurring Business & Org Challenges

Capability stories coming soon...

Designing for humans

Designing for humans

More than a decade of solid user-centered research, testing and interaction design.

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Teaching at GA

Teaching at GA

Curriculum author of popular and relevant monthly Bootcamp courses for General Assembly.

Courses offered at GA
Making & Critiquing

Making & Critiquing

Staying sharp with side projects and speaking at conferences such as SXSW and WebVisions.

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My progression from the early days of the web to this "golden age" of design has given me the experience to lead dynamic and multidisciplinary teams through complex challenges.

Contact Me


Lead teams to do great work. Blend and balance user needs with business requirements. Create a diverse and inclusive workplace. Advocate and agitate for innovation. Champion work-life balance. Grow the prestige and respect of the role of design to effect meaningful change.

Current role

Looking after the talented people that comprise the UX team at Taoti Creative, enabling them to unite their skillsets and act on insights that lead to innovative and effective design that moves the needle and delivers value to our clients.

I’m currently leading the User Experience team at Taoti in Washington, D.C.

As Director of UX Design I'm looking after (and growing) an innovative, lean and effective team that delivers value to our clients. Get in touch with me to discuss speaking engagements and other professional opportunities.

My full work history is available on LinkedIn at

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