Cyber Security Startup

Horangi was founded as a user-centered cyber security startup and needed both an identity and its first platform in order to seek funding and grow beyond Singapore. The iconic tiger face logo became a fast favorite both for its uniqueness and the strength it communicates to clients and investors. And entire brand was built out along with an initial MVP of their first platform. As the company grew to include multiple products and offices in Indonesia, Malaysia, Hong Kong and Korea, the overall brand and individual product identities went through a gradual revision to reposition the startup as a more established organization. Internal co-design workshops and client interviews formed the foundation of Horangi’s newest product known as Warden.