Super Powered Assistant

Product & UX Design

Project Details

  • Client

    SK–II and P&G

  • Team

    Retail X

  • Date

    2017 – 2020

In-store Beauty Counsellor platform

UX lead and product designer for the experience design team responsible for creating a best-in-class store admin and beauty counselor platform for P&G's largest skin care brand in APAC and globally. Currently in its third iteration, this platform represents the culmination of four years of research and collaboration to arrive at the most advance feature set so far including automated business processes, new counseling experience, learning library and employee management through work shift planning and timesheet management tools.

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Case Study: SK-II SPA App

Download an in-depth case study PDF that includes process work, example artefacts, concept sketches, and stakeholder collaboration.

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I’m currently leading the User Experience team at Taoti in Washington, D.C.

As Director of UX Design I'm looking after (and growing) an innovative, lean and effective team that delivers value to our clients. Get in touch with me to discuss speaking engagements and other professional opportunities.

My full work history is available on LinkedIn at

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