- Client
JLL APAC
- Teams
CX & Design & Marketing
- Date
Q4 2018
Co-designing JLL's customer experience strategy in Asia
The JLL APAC team needed to explore the evolving roles within the organization and the tools required to support their future workflows. To address this, a comprehensive user-centered initiative was undertaken, beginning with interviews to gather insights from JLL stakeholders and progressing to persona creation. This was followed by workshop planning and the design of collaborative activities that culminated in a full-day co-creation session with APAC leadership. The process provided actionable understanding of stakeholder needs and paved the way for identifying opportunities to enhance internal tools.