- Client
Viacom18 India
- Team
UxD & VootKids India
- Date
Summer 2017
Children's streaming platform that parents can love
Viacom18 needed to create a premium subscription product tailored exclusively for children, leveraging their extensive library of kids’ content spanning video, eBooks, and audiobooks. The goal was to design VootKids as a one-stop destination for entertainment and education, with a kid-friendly interface and gamified environment to engage young users while providing parents with tools to manage usage and ensure safety. By blending entertainment with learning and offering localized content in multiple languages, VootKids aimed to captivate children and convince parents of its value, setting a new benchmark for kids' digital experiences in India.